Brand kit. Get our name right.
For press, venues and partners putting Portrait Booth on their own page. It is a short list because the brand is a short brand — a name, a wordmark, one mark and two colors.
The marks
The wordmark is set type, not a drawing: two words, stacked, tight leading, on a single line where the space will not take two. The icon mark is the booth.
The colors
Two, and a ground. There is no third brand color: on this product the photographs carry the color and the page stays out of their way.
Writing about us
Do
- Two words, both capitalised: Portrait Booth.
- Stacked over two lines wherever there is room — that is the wordmark.
- On the warm ground, or reversed out of the deep green. Not on a photograph.
- Say what it does if the context is cold: a portrait booth that ships to you.
Do not
- Never “photo booth”. It is the category we are distinguished from, not what we are.
- Not PortraitBooth, not Portrait booth, not PB in customer-facing copy.
- No drop shadow, no outline, no gradient, and never stretched to fit a box.
- Do not recolor the wordmark. It is the ink color or it is reversed.
One line about us
Portrait Booth rents professional portrait booths that ship anywhere in the United States. The booth arrives in a hard case, sets up in about ten minutes with no attendant, and stays for the whole event rather than a four-hour block. It comes out of Mammoth, an event production company operating since 2012.
Files
There is no download here yet. The wordmark is set type rather than a drawn logo, so there is no SVG to hand over that is not just this typeface — and shipping a half-made asset pack is how a brand ends up rendered four different ways. When the files are cut they land on this page.
If you need the mark for something before then, ask and we will send you exactly what you need at the size you need it.